A couple of days ago Google quietly added a new feature to the Webmaster Tools Dashboard. It is actually an improvement to an existing feature, the Top Search Queries table.
Previously, the Top Search Queries table listed keywords, and the average position in which the keyword appeared over a given period of time (selectable through a dropdown menu). With these new changes, there is now a wealth of information about those keywords:
- Impressions: The number of times your site appeared on a search page when a particular keyword search was conducted.
- Click-through: The click-through rate (CTR) for the keyword listed in the table.
- Position: The position in which a keyword appeared in the results. Note: if the result was beyond the first page listing, only the page number appears.
- Pages: The page which ranked for a particular keyword.
This is truly an amazing amount of information that Google had decided to provide through the Webmaster Tools. Not only does this provide useful information as to rankings and the activity happening on the search engine result pages (SERPs), it also gives some insight into how the Google algorithm works.
