Humility can be an important character trait to have when it comes to marketing your business, and especially search engine optimization (SEO). Having a realistic view of your product, and website will go a long way in dictating where you stand in your niche, who your competition really is, and what is possible through search engine optimization.
Often times, in the excitement of starting a business, or an earnest attempt at Internet marketing for an existing business, the reality of what is possible is overlooked in favor of rosy pictures painted by marketing firms. So it is very important to establish a website’s realistic place in the Internet landscape, and specifically in the niche that the business/website serves.
An example of failing to realize the proper context in which your website/business finds itself in is illustrated by a potential client who approached us after having launched a new auction site. During the first conversation the client started speaking about the competition, ebay. Unfortunately, this is often the case where entrepreneurs fail to realize their place in the scheme of things. Having big dreams is not a fault, but operating on a reality clouded by those very dreams is a sure way to meet unfavorable results.
So if you are looking to use any type of Internet marketing service, especially SEO, do yourself a favor and make sure you have a realistic view of where you fall in the hierarchy of your niche. If you do, then you are less likely to invest money in services that are not going to produce results.
