It’s fun to fire up the computer (or in my case today, a smartphone) and be greeted by a new Google doodle. Today’s doodle celebrates the birthday of Charles Dickens. But there is a slightly different way in which Google has linked today’s logo—instead of pointing it to the main search results page, Google has decided to serve results from Google Books. This is a very subtle, yet effective way for them to introduce one of their lesser-known services to the general public. It does make you think why they didn’t do this sooner.
Google has also posted a blog entry on their Google Books blog ‘Inside Google Books’ that takes a behind-the-scenes look at the development of the Charles Dickens doodle.
This doodle is a rather close tie-in with one of their products, which leads one to believe that this was thought out, and not just on a whim. With its unobtrusive nature, we are likely to see more such tie-ins with future Google doodles.
Tags: Google Doodle