Image isn't everything. In ancient Greece (long before the Canon commercials that featured Andre Agassi's "image is everything" slogan) the philosopher Socrates debated the value of being truly just rather than cultivating a false reputation for justice. He concluded-as we do at Evoba-that to be truly just, i.e. honorable and fair in one's actions, regardless of reputation, is better than profiting through deceit.
However, in the real world, such an idealistic philosophy isn't always ideal: a company's or individual's well-founded reputation for integrity, built upon years of hard work and fair dealings, can be undermined by false words or underhanded competitors. Evoba's online reputation management services are designed to ensure that the reputation of your business reflects the ethics of its practices-that your online image matches the offline reality.
Online reputation management is both an active and an analytical service. As an active internet marketing tool, ORM involves the use of professional content writing, social media marketing, search engine optimization, online press releases, and other techniques in order to build online visibility and broadcast a positive reputation. As an analytical service, ORM involves the monitoring and tracking of internet and social media references to, or "chatter" about, your company or person.
ORM also has both a positive (or proactive) and negative (or reactive) aspect. Used proactively, reputation management can improve customer relations, enhance search engine and social media visibility, monitor a marketing campaign's effectiveness, and boost the speed and efficacy of one's response when potential reputation problems arise. Used reactively for purposes of online reputation repair, ORM can provide a comprehensive response to negative press and help combat, eliminate, or reduce the visibility of misleading or slanderous material about your company or person.
A company or individual that has proactively developed a search engine presence, built up a loyal online customer base, and earned credibility within the social media sphere is far more likely to respond quickly and effectively if and when a reputation management problem arises. Starting a search engine optimization or social media marketing campaign can be challenging at the best of times. Doing so with the primary goal of online reputation repair is a definite handicap.
However, while a ground-up reputation recovery campaign is a complex project, it's not an impossible one-especially if the damaging statements made about you or your company are untrue or misleading. ORM isn't censorship. Trying to control the social media sphere would be like herding cats: it's destined to fail, and anyone who tries will have nothing but scratches to show for it. But through diplomacy and a well-orchestrated, multi-faceted online reputation strategy, Evoba can help you provide a strong counterargument, and in some cases even have negative material removed from an offending website.
Evoba's online reputation management services include:
For individuals and small businesses with minimal online visibility, a positive reputation development campaign is an economical alternative to standard online branding or brand awareness campaigns. Evoba takes a customized approach to positive reputation development. Based on your industry and online presence, your campaign may involve techniques from multiple aspects of internet marketing, including search engine optimization, social media marketing, and professional content writing for micro sites, online press releases, and more.
A reputation recovery management campaign is online reputation repair for individuals and/or companies subjected to untrue or partial information. The specifics of the reputation problem and its avenue of dissemination (e.g. traditional media, social media, specific websites) will shape our strategy, but Evoba's reputation recovery service may involve the creation of new websites, online press release writing and distribution, and negotiated attempts to remove negative material about your business or person (caveat: we will only attempt a material removal service if we have just cause to believe that the published information is untrue or partial).
Evoba's online reputation monitoring service is intended to spot potential problems before they escalate, and provide useful feedback on the course of your SEO or SMM campaign. By maintaining a close watch on the impact of your online marketing or social media activities, we'll give you the information you need to steer the best course, and avoid creating-or exacerbating-negative customer reactions.
Nature abhors a vacuum. So does the internet. Without active reputation management, customers in search of information about you or your company are likely to be given an incomplete or one-sided perspective. Taking a proactive approach through Evoba's online reputation management services will not only increase your internet marketing effectiveness, but it will also diminish the impact of negative attacks and provide a strong foundation for reputation recovery. Because the best defense of your online reputation is to already have one.
At Evoba, we believe very strongly in taking an ethical and sustainable approach to our business. We strive to make integrity and trust the foundations of our success. We don't lie to our customers, nor do we want to lie for our customers. Online reputation management has a very important place within the internet marketing industry, but not as a substitute for ethical practices. Our hope is that our online reputation management services can be used to further the success of ethical individuals and companies, and defend the reputations of those who have been maligned or misrepresented.
We offer two distinct types of online reputation management services designed to cater to a variety of clients. Each option can be customized based on the client's needs, and goals.
Positive reputation development can be referred to as branding, but can also be designed and deployed on a scale more suitable for smaller or even local businesses. No matter what business you are in, having a recognizable brand is an invaluable asset. Whether you are a local pizza shop or a multinational corporation that is developing a new product, it is crucial to have a public image and brand recognition that is going to help you stand out among competitors and be remembered by potential clients when it is time for them to take advantage of the type of service or product that your company provides.
We will evaluate your current online presence and develop a custom plan for creating and/or enhancing your positive online reputation.
Our customized reputation recovery management services can help address any negative and unfair online press that is impacting your business by sullying your company's or your personal good name. There are a variety of approaches that can be used in order to tackle such reputation problems. Some of the activities in a reputation recovery campaigns include:
Documentation & Dissemination of Positive News: We will work with you to develop strategies to help highlight and promote the positive aspects of your business in order to provide a balanced profile of your company.
Online Property Design & Development: Depending on the needs of your campaign, we may develop new websites or web pages to help expand the volume of fair and positive information available about you or your company on the Internet. This process will require a significant time commitment and ongoing monitoring and maintenance.
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