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Home > Services > Search Engine Marketing > Pay-Per-Click Advertising

Pay Per Click Advertising & Campaign Management

The Pay-Per-Click Campaign Design & Management service is a comprehensive offering which includes keyword research, advertisement copywriting, campaign design and deployment, activity and conversion tracking, and optimization.

Our PPC campaign management service is an ongoing program which his designed to help clients get the most out of their pay-per-click budget. The PPC campaign process includes the following:

Keyword Research

To determine the appropriate keywords for your PPC campaign, we will research and select a list of terms based on your goals, industry, niche, and campaign budget.

We will develop custom ad copy for your campaign to ensure healthy click-through rates (CTR).

Landing Page Selection

We will research and identify the best existing pages on your website to help spur site level conversions.

Campaign Tracking & Optimization

We will work with you or your team to implement PPC campaign tracking into your website, which will help us analyze the effectiveness of the campaign and provide the information necessary to optimize the campaign for efficiency and conversions.

For more information about our PPC campaign design and management services, please submit a proposal request.

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10 Persistent Search Engine Optimization Myths

An increasing number of people are calling themselves search engine optimization (SEO) experts every day.  Most of these so-called experts start a website dedicated to SEO, publish an e-book to boost their authority and get into hour-long discussions about what SEO tactics are actually effective.  Do they really know what they’re doing? Part of the ... read more