Search Engine Optimization Services
At Evoba, there is one underlying lesson we have learned in our more than ten years of search engine optimization experience: only an organic, ethical SEO strategy yields long-term success. There is no finish line in the race to the top of the search engine rankings, no quick fix that produces permanent internet marketing results. Worthwhile results are measured not by a temporary keyword ranking that justifies our fees, but by an ethic that sustainably grows your business.
To be sustainable, an SEO campaign requires more than just ethical SEO techniques. It must also be responsive to your company's needs and to the ever-changing demands of competition and search engine technology-in a word, it must be evolutionary. With organic search engine optimization built upon incisive research and responsive strategies, Evoba is your SEO guide to adaptive, sustainable excellence. Contact us to learn how well-planned high end SEO services can make search engine optimization affordable.
What is Search Engine Optimization?
Search engine optimization is alternately portrayed as an art, a science, and a mysterious alchemy-no wonder the industry has such a complicated reputation. SEO is a list of things that should and-often more importantly-shouldn't be done in order for a website to gain greater prominence in keyword-based search engine queries. These can range from the elimination of a website's contextual and structural problems to link development via high-quality content.
All too often, however, a search engine placement company will prioritize keyword rankings over all else, and then engage in questionable techniques in order to artificially boost those rankings. It's an illusion of progress built upon unsustainable practices that violate search engine guidelines. At Evoba, our SEO method is an organic one. We don't make grandiose promises. Instead, we help you to achieve intermediate and long-term goals using ethical SEO techniques that won't leave you vulnerable to search engine punishment.
The SEO Basics: Expectations & Results
While SEO is essential to online business success, it's not magic. The internet has become a much more competitive place over the last decade. Any search engine ranking service that claims it can quickly vault your website beyond the competition is either inexperienced or untrustworthy. Such promises, inevitably broken, tarnish the industry's reputation and discourage people from enjoying the very real benefits that SEO can provide.
If you're new to SEO, especially small business SEO, it's important to begin with a realistic sense of what your website or business can achieve. When you work with Evoba, we'll conduct research that's specifically targeted to your website and marketplace, and help you to create a customized, cost-effective strategy of attainable short-term, mid-term, and long-term goals. Realistic expectations, real results-that's Evoba's approach to the SEO basics.
Our SEO Services
Evoba's search engine optimization techniques are divided into three basic service categories:
Search Engine Friendly Websites
Having a search engine friendly website is a fundamental technical requirement of SEO. If a search engine crawler is unable to index the relevant pages of your website, your online business will be virtually invisible to all but those who know its address. Evoba ameliorates the contextual and structural aspects of your website, ensuring their adherence to best SEO practices.
Unique & Professional Content
The SEO industry has long extolled the value of quality, keyword-based content, yet many SEO companies farm out the job of writing to overseas firms and inexperienced freelancers. The reason for this is simple: few SEO companies have an editorial culture; SEO copywriting is therefore seen as merely a means to a "more important" technical end. We disagree. Evoba believes that SEO content writing is more than just a keyword delivery system-it's your online voice. As a marketing tool, quality content is an end in itself. Our unique, professional content will support your company's SEO objectives, but we'll never lose sight of the interested reader or potential customer.
Organic Link Development
Link development is one of the most important aspects of search engine optimization success. It's also one of the most misunderstood and potentially troublesome, especially if ethical SEO practices are not consciously followed. Evoba's organic link development service is a process of using high-quality content to attract incoming links. For example, this may involve internet marketing techniques to increase website traffic from visitors who would be interested in linking to your site. Whatever link development tactics we may employ, our focus is always on ethical, sustainable practices that comply with search engine guidelines.
Evoba: An Ethical & Sustainable Approach to SEO
Evoba seeks to build long-term, mutually beneficial relationships with our clients. Such relationships must always be based upon honesty. Search engine optimization is a big investment that requires careful consideration. We want you to receive the best value for your money. Whether you're a small businessperson, an online retailer, or an SEO reseller, we'll work with you to determine the best fit for your needs-whether that is Evoba or a respected competitor is of secondary importance.
Evoba practices ethical and sustainable search engine optimization in the pursuit of realistic, long-term goals. We will not promise quick results simply to win over a client. We will, however, always keep our word, and we'll do everything in our power to ethically promote our clients' continued success.
The Evoba Local Search Engine Optimization services offer small businesses the opportunity to develop a presence in the organic search engine result pages. By developing a customized SEO strategy, we will help your site gain improved rankings and maintain those rankings for relevant keywords which will drive targeted traffic to your website.
The Local SEO service is not a watered down version of our Full Service SEO option, but is instead used geo-targeted keywords which do not have competition on a national scale, making the ranking for these keywords attainable with a small business budget. Furthermore, the highly targeted nature of these keywords make them acutely relevant, which will mean higher conversions.
Full Service SEO
The Professional SEO program is a full-service option which provides the client with expert optimization services that do not require the involvement of an in-house team. This service provides the client with everything from SEO content writing, to link development, to traffic analytics analysis, and ongoing improvements to the search engine optimization campaign.
This is a long-term process (at least 6 months), and should not be taken lightly. We do not limit our work to a specific number of keywords; however, due to the nature of the search engines, it is not unlikely for a campaign to generate traffic from dozens if not hundreds of keyword variations based on work conducted on a base set of keywords (usually 30-50).
- Discovery Process
- Website Audit
- Keyword Research
- On-site Optimization
- Search Engine Rankings Monitoring
- Link Development Initiatives
SEO Consulting services are best suited for those with an in-house team of professionals who need the support and guidance of an experience search engine marketer. The SEO Consulting service is designed to provide a wealth of knowledge for those who have the means of utilizing the information to implement a successful search engine marketing campaign.
The consulting services are most effective when incorporated into the design and development process from the onset. We work with the client's development team to design and help implement the information architecture most suitable for both search engine and human consumption.
The process involves an in-depth interview with you and your technical team to determine the goals and scope of the website. Based on the findings of the interview a custom specification document will be developed to help guide your development team. We will work closely with your team to make sure that every recommended detail in our specification document is implemented.
Website SEO Audit
As the name suggests, the SEO Website Audit service provides the client with a wealth of information about the issues which may be resulting in lackluster organic search engine results. We provide a comprehensive overview of the technical problems, and provide solution, which then need to be implemented by the client.