Search Engine Optimization (SEO)
Search engine optimization is the process which alters a website in design, organization and structure in order to obtain high rankings in the natural search results. Evoba is dedicated to providing businesses and webmasters the expert knowledge necessary to obtain and maintain high natural search engine rankings. Our process is designed to be in compliance with the guidelines set forth by the major search engines, including Google, Yahoo! and MSN. Our goal is the creation of sustainable results and not a quick-fix solution to avoid paying advertising fees.
We do not utilize any search engine optimization methods that may cause the assessment of penalties or outright banning ('Black Hat SEO') of a website from the search engine indices. As strong believers of 'White Hat SEO', we strongly discourage anyone from utilizing even techniques that may be considered 'Gray Hat'. As one of the first steps of our service, every client site is examined to make sure that no violations exist that can endanger the health of the site in the long term, despite the fact that sometimes the cleaning up of these violations may initially result in lower rankings.
Our comprehensive search engine optimization services include the evaluation of the client's website, generation of content, internal link structure creation and improvement, inbound link development, URL rewriting, and general consultation about maintaining an overall healthy site. All these services are provided based on an initial consultation and optimization fee as well as a monthly maintenance fee which is assessed for the duration of the relationship (minimum six months contract required).
To learn more about our services, please feel free to fill our contact form.
Content Optimization: We will work with the existing content on your website to develop its full potential. The text will be edited to better highlight your keywords and an internal link structure will be developed to define a usable path for the search engine spiders as well as your website visitors.
Link Development: Our link efforts include link exchange, directory submissions, and one-way link creation, among other fringe methods which help develop a natural Link Landscape™ that will help improve the health of your site and contribute to its long term ability to attain sustainable rankings in the search engines.
Content Writing: If your site does not have enough content to be effectively evaluated by the search engines, we will develop original text to help accommodate the on-site content optimization necessary in order to SEO your site properly.
Note: We also offer content writing services, independent of optimization. If you are interested in contracting out your writing needs (articles, newsletters, press releases, product descriptions, general content), please visit our Content Writing page for further details.
Titles & Meta Tags: Our optimization services include the development of customized title and meta tags for each page of your site that we work on (optimize). Even though meta tags are generally ignored by the search engines, there are two meta tags which are still useful when it comes to obtaining rankings for non-competitive keywords. The only meta tags that currently have any impact on the search engine results are the description and keyword meta tags. The keyword meta tag is almost entirely obsolete; however, it can still play a small roll in supporting the overall optimization.
URL Rewriting: When necessary we will recommend and provide URL rewriting services to help make your site more easily crawlable for the search engine spiders. The existence of an excessive number of parameters in the URL or certain other characteristics in them can make it difficult for the search engine spiders to properly crawl your site. If your website happens to have such an issue, we can provide consulting services, or do the URL rewriting for you.
