Hype is one of our least favorite things at Evoba. Hype is a sales tactic that inevitably fails, if not for the seller, then for the customer. Though there's no question that social media has revolutionized the internet, users of social media marketing services are too often sold on the sizzle rather than the steak. That stops here. Evoba's social media services focus on creative yet realistic campaigns with achievable goals and genuine value for our clients and their target audience.
Strip away the hype, and social media for business is something quite simple: advertising, marketing, and customer service with a greater degree of customer engagement and interaction. Authenticity and integrity are thus essential to the success of your social media strategy--and so is your company's involvement. Evoba's social media management can guide you through the process, integrating the legitimate strengths of social media into a broader internet marketing or search engine optimization campaign.
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At its most basic, social media consists of sites and technologies that allow instant messaging, networking with friends or business contacts, and the customized sharing of news and third party or user-generated multimedia content. Social media has dramatically transformed the way people use the internet to find information and communicate: as the world's number one internet activity, social networking now accounts for one in every five minutes spent online. Social media websites such as Facebook, YouTube, and Twitter are among the top 10 most-trafficked sites on the web.
Broadly speaking, social media marketing consists of many distinct yet complementary elements, including reputation monitoring, content marketing, customer engagement, and social PPC advertising. Social media marketing, unlike traditional marketing, occurs in a democratized, interactive environment in which companies are able--and even expected--to "humanize" their message. On the negative side, this has sometimes led to embarrassing missteps that tarnish a company's brand and alienate customers. On the positive side, this has enabled companies to reach customers via creative campaigns featuring unprecedented levels of personalization and customer involvement.
The social media marketing case studies of big-name brands and the ubiquity of social media sites in the news tend to create unrealistic expectations. Sorry to say, but a viral video or well "Like"-d Facebook post will not turn a small business into a multinational corporation. However, that fact should not preclude an important question: would social media marketing be beneficial for your company? The answer may be yes, or the answer may be no, but at Evoba, you'll always be given a straight answer.
If you choose Evoba as your social media manager, our greatest objective will be to build a social media strategy that has value for your company and for your customers. Viral marketing may get the most attention, but campaigns that use social media's strengths to build credibility, establish industry expertise, and increase customer loyalty are often a far more effective use of time and money for professionals and small businesses.
Evoba's social media marketing services include:
No matter what form it takes, internet marketing is ultimately driven by high-quality content. Evoba's social media content marketing services will expand the reach of your online voice in two ways: by developing a wider audience, and by targeting a relevant niche of interested readers and potential customers. In combination with our professional writing services, our content marketing service will offer creative, intelligent content that stands out from ordinary "marketing speak."
Cultivating a distinctive online brand is one of the most effective ways of putting social media marketing to good use. That needn't mean a huge, attention-grabbing campaign like those of the world's biggest, best-known brands. Evoba's social media branding for small businesses could involve establishing a strong local social media presence, or helping you cultivate an online readership that sees your company as a go-to source for credible, authoritative information about your industry.
Social media is a myriad of individual voices. Inevitably, some of those voices are past, current, or potential customers of your business. Knowing what those individuals are saying about your company or your industry is vital, not only for providing responsive, proactive customer service, but also for guarding your company's brand and integrity. Evoba's social media monitoring service will help you become more responsive to the needs of your online customers, and spot marketing opportunities in the blind spots of your competitors.
As your social media consultant or manager, Evoba will contribute creativity and expertise, but those qualities alone are not enough for SMM success. Social media marketing typically involves direct interaction and public, two-way communication with customers--and social media users are not fond of phoniness. Creating an effective social media campaign will require your company's involvement, at least on some level, to ensure the campaign's integrity and authenticity. Working in collaboration with you, Evoba's goal will be to establish your company's credibility and authenticity in the social media sphere.
With social media marketing, consistency matters just as much as creativity. Some companies try to take a lotto ticket approach to social media--i.e. the long-shot viral marketing campaign. Others rely on automated, third-hand campaigns that negate the very benefits social media has to offer. Such tactics are essentially attempts to exploit social media rather than participate in it. Evoba's social media marketing services depend upon a strategic investment of time and effort, a long-term, person-based approach that's consistent with the values and spirit of the communities that have made social media networking such an extraordinary success.
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