How to Fix Wrong Information on Your Google Business Profile

Where does wrong information on your profile come from?

Wrong information on a Google Business Profile usually comes from one of three places: an edit someone else suggested that Google accepted, data Google pulled from other sources, or old listings elsewhere on the web that still show outdated details. Knowing the source tells you whether fixing the profile alone will be enough.

• Suggested edits. Anyone can suggest a change to a business on Google Maps, including customers, competitors, and Google's own contributors. Google may accept a suggestion without asking you first.
• Google's own data. Google draws on many sources about a business. If those sources disagree with your profile, Google may update the profile to match them.
• Old listings. A previous address or phone number on directories, data providers, or an old website can keep feeding wrong details back to Google.

If you fix the profile but the old information is still out there, the wrong detail can come back.

What happens after you edit your profile?

When you edit your profile, Google reviews the change before it goes live. An edit can be under review, published, or not approved. Most simple changes go through fairly quickly, but Google doesn't publish a timeline, and edits to key fields like the name, address, or category can take longer.

Check your profile and email for notices. Google often tells you when it has updated your profile or when an edit wasn't approved.

Why are my Google Business Profile edits not being accepted?

Edits are usually rejected because the new information conflicts with Google's guidelines or with what Google sees elsewhere about your business. These are the common reasons:

• The name includes extra words. Adding a service, a city, or a slogan to the business name is against the guidelines. Google will often reject it, or accept it and act on the profile later.
• The change conflicts with your website and other listings. If your profile says one address and your website and directories say another, Google may trust the majority.
• The profile is already under review. Changes to key fields while the profile is being reviewed, or soon after verification, may not go through.
• The change looks unusual. A large move or a switch to an unrelated category can trigger extra checks or a request to verify again.

Don't try to push an edit through by suggesting it from several different Google accounts. That's against Google's policies and can put the profile at risk.

Make your website and directories match first

The most reliable way to get a correction accepted is to update your website and main directories first, so Google can confirm the new information from more than one place. Then edit the profile.

• Update the address, phone, and hours on your website, including the footer and contact page.
• Update the main directories and data providers your business is listed on. Our guide to local citations explains which ones matter.
• Search for older listings with your previous address or phone number. A second Google listing for the same business is a duplicate. See duplicate Google Business listings.

Keeping these in sync is ongoing work. If you have several locations or many listings, our local listing management service handles it for you.

How do I fix the wrong address on Google Maps?

To fix a wrong address, edit the address in your Business Profile, then check that the map pin sits on your actual building or entrance. An address can be right while the pin points to the wrong spot, which sends customers to the wrong place.

When you edit the address, look for the option to adjust the pin on the map and drag it to the right location. If you moved, update the address rather than creating a new profile, and update your website and listings at the same time. Expect an address change to be reviewed, and possibly to trigger re-verification.

If you're a service-area business and customers don't visit you, the address should be hidden and your service areas listed instead.

How do I fix wrong hours on my Google Business Profile?

Fix wrong hours by editing the regular hours in your profile, then check for special hours that may be overriding them on certain dates. Special hours are meant for holidays and one-off closures, and they take priority on the dates they cover.

• Set regular hours for every day you're open, and mark the days you're closed.
• Add special hours ahead of each holiday, so Google doesn't have to guess.
• If your hours keep changing back, check your website and directories. Old hours elsewhere, or suggested edits from the public, are the usual cause.

If the profile shows "temporarily closed" or "permanently closed" when you're open, correct the status in the profile as soon as you see it.

When should you contact Google support?

Contact Google Business Profile support when a correct edit keeps getting rejected, a wrong detail keeps coming back after you've fixed your website and listings, or you can't edit a field at all. Have proof ready: a photo of your signage, a business license or registration, and a utility bill or lease for address issues.

Describe the problem in a few sentences, say what you've already done, and attach the evidence. Google decides whether to make the change, so present the facts clearly and avoid filing the same request repeatedly.

Key takeaways

• Wrong details come from suggested edits, Google's other sources, and old listings.
• Update your website and main directories first, then edit the profile.
• Don't re-edit a field while it's under review, and never use extra accounts to force a change.
• Check the map pin and special hours, not just the address and regular hours.
• If a correct edit keeps failing, contact support with documents.

Common Questions

Why did Google change my business information without asking me?

Google can accept edits suggested by the public, or update details based on other sources it trusts. Check your profile regularly, correct anything wrong, and make sure your website and listings show the right information.

How long do Google Business Profile edits take?

Google doesn't publish a timeline. Simple edits often go live within a few days, while changes to the name, address, or category can take longer and may need re-verification.

Can I stop people from suggesting edits to my profile?

No, anyone can suggest an edit. You can reduce the chance a wrong one is accepted by keeping your profile, website, and listings consistent, and by checking your profile often.

My edit keeps getting rejected. What should I do?

Stop resubmitting it. Make sure your website and main directories show the same information, check that the change follows Google's guidelines, then contact support with proof if it still won't go through.