How to Get Your Business on Perplexity

Can you list your business on Perplexity?

No. Perplexity has no listing form or business profile for local businesses to claim. It searches the web live for each question and cites the sources it used, so the way onto Perplexity is to be well represented in the places it searches.

That means your own website, the major directories and review sites in your industry, and articles that mention local businesses like yours. If those sources describe you clearly and Perplexity can read them, you have a chance of being included. Nobody can guarantee it.

How Perplexity finds local businesses

For a local question like "best Italian restaurant in Glendale for a birthday dinner," Perplexity searches the web and builds its answer from what it finds: business websites, directory listings, review sites, and local roundup articles. Because it shows its sources, you can see exactly which pages shaped each answer.

Perplexity has also shown local business results with details such as ratings, reviews, hours, and maps, drawn from third-party data providers. Which providers it uses can change and isn't fully documented, so the safe approach is not to bet on any one of them. Be accurate and well reviewed on the major platforms in your industry.

Step 1: Let Perplexity read your site

Perplexity can only cite your website if it can reach it. Check that nothing blocks its two user agents:

• PerplexityBot crawls and indexes pages so they can appear and be linked in Perplexity's answers. Perplexity says it isn't used to train AI models. Allow it in your robots.txt.
• Perplexity-User fetches a page when a user's question calls for it. Perplexity says this fetcher generally doesn't follow robots.txt, because a person asked for the page, but firewalls can still block it.

robots.txt isn't the only gate. Firewalls, CDN bot protection, and security plugins often block AI crawlers by default. If you use a service like that, check its bot settings and allow Perplexity's crawlers.

Step 2: Make your pages easy to quote

Perplexity cites pages that state facts clearly. A page that says what you do, where, for whom, and roughly what it costs is far more useful to it than a page of general marketing copy.

• One page per main service, with the city or area you serve named on the page.
• Prices or price ranges, if you're willing to publish them. Questions about cost are common, and a page that answers them is easy to cite.
• Hours, address, service area, and contact details in plain text on the page, not only inside an image or a map embed.
• Short answers to common questions right under question-shaped headings, such as "Do you offer same-day appointments?"
• Up-to-date information. Remove old offers and update prices and hours when they change. A stale page can lead to a wrong answer about your business.

Our guide on why AI isn't citing your content covers structural problems that keep good pages from being quoted.

Step 3: Be present where Perplexity looks

For local questions, Perplexity often cites sources other than the business's own website. Being listed and reviewed on those sources matters as much as your site does.

• Major directories in your industry. For restaurants, that's the large review and reservation sites. For home services, the big contractor and review platforms. For lawyers and doctors, the main professional directories. Claim your listings and keep them accurate.
• Reviews on those platforms. Detailed, recent reviews give Perplexity something specific to summarize. Ask every customer, and never offer anything in return.
• Local "best of" articles. Roundups from local news sites, city guides, and community blogs are a common source for "best X in Y" questions. You can't buy your way into honest ones, but you can make sure local writers know you exist, and earn mentions through good work and local involvement.
• Consistent details everywhere. The same name, address, phone, and hours on every listing, so Perplexity doesn't find conflicting facts.

How to test whether Perplexity recommends you

Ask Perplexity the questions your customers would ask and write down what comes back. Note whether you're named, whether you're linked, what it says about you, and which sources it cites. Include your city in the question, or ask from your area, because local results depend on location.

Also ask Perplexity about your business by name, for example "what does [your business name] in [city] offer?" If the answer is wrong or out of date, the cited sources show you where the bad information is coming from, which tells you exactly which listing or page to correct.

Repeat the same questions every month. Answers vary from one run to the next, so a single result tells you little. A pattern over several months tells you whether things are improving. Our guide to checking your AI visibility has a simple method for tracking this across all the assistants.

Key takeaways

• There's no Perplexity listing form. It searches the web live and cites its sources.
• Allow PerplexityBot in robots.txt and make sure firewalls and bot protection don't block Perplexity.
• Clear service pages with location, prices if you publish them, and hours are easy to cite.
• Directory listings, reviews, and local "best of" articles often matter as much as your website.
• Test with real customer questions and repeat monthly. Single answers vary.

For how Perplexity fits with Google, ChatGPT, and the other assistants, see AI search for local businesses.

Common Questions

Is there a way to submit my business to Perplexity?

No. Perplexity does not offer a business listing or submission form. It finds businesses by searching the web, so the work is making sure your website, directory listings, and reviews describe you clearly and can be read by its crawler.

Does blocking AI crawlers keep me off Perplexity?

Blocking PerplexityBot keeps your pages out of its index, which makes it much less likely your site is cited. Perplexity can still mention you based on other sites, such as directories and review platforms, but you lose control over which pages it uses.

Why does Perplexity show my competitor and not me?

Look at the sources it cites in that answer. Usually the competitor is listed or reviewed on those sites, or mentioned in a local article, and you are not. Closing those gaps is the most direct fix.

Does Perplexity use Google reviews?

Perplexity does not fully document its local data sources, and they can change. Rather than rely on any single platform, keep accurate listings and collect honest reviews on the main sites for your industry.